How does the text on your website help in the search engines?

In an effort to make your website cooler or jazzier than your competitors one of the first things people tend to do is remove the text and put in graphics or Flash elements.  Now that may make it look better than your competitors website but if their website is “search engine friendly”, meaning the spiders can crawl their website and index / rank it more effectively, they will get higher rankings in the search engines.

You could have the coolest website in the world but if it’s not designed so the spiders can index it properly chances are not many people will know about it.  You can optimize a website once it’s been designed but it’s so much easier to do that during the build process.

When creating the text for each page make sure the meta tags have the top 5-10 keywords from that specific page repeated in them.  Your title tag should have 70-90 characters (including spaces), your keyword tag should have no more than 20-25 keywords (separated by commas) and your description tag should have no more than 250 characters (including spaces). 

I’ve seen a lot of dealers who tend to put their competitors names in their keywords.  In order for that to be effective you have to repeat those names in the text on the page, which of course you don’t want to do.  You’ll have more success when you concentrate on your state, major cities, models, manufacturers and types.

Remember, the top 5-10 keywords or phrases should be repeated several times in the text of the page for the optimum density.

How to keep going during the economic slow down

During the economic slow down there are a number of things you can do to maintain your online visibility, continue generating traffic and keep your dealership and website top of mind.

  1. Be proactive.  Make sure your dealership and inventory get in front of as many potential customers as possible. Use your own website in conjunction with RV industry websites like,, and
  2. Research online tools that will make your job easier, will help you get your inventory loaded quickly and distributed to many websites automatically and give you the reporting you need so you can see what’s moving and what’s not.
  3. Take care of your customers from sales to service.  That will keep them coming back and they will refer their friends and family to your dealership.
  4. If your not using a tool to send eNewsletters to your current and potential customers, now is the time to start.  It’s the easiest and most cost-effective way to keep in contact with them about sales events, specials, etc. happening at your dealership.
  5. Make sure your website content is up-to-date, the inventory pictures are clear and the descriptions are as detailed as possible.
  6. Check other websites that have your dealership information listed on them, check for errors or corrections that need to be made to ensure potential customers can get in touch with you as easily as possible. has a tool you can use to send out eNewsletters to your customers.  Let me know if you want more information about it.