Thor Industries Acquires Heartland RV

September 17, 2010:  Thor Industries announced it’s acquisition of Heartland Recreational Vehicles, a privately held manufacturer of towable RVs based in Elkhart, Indiana.

Heartland RV was founded in 2003 and has since become the third largest manufacturer of fifth wheels and the sixth largest manufacturer of travel trailers in the United States, making it the fastest growing manufacturer in recent years.

Heartlands brands include Bighorn, Cyclone, North Country, North Trail and Sundance, which are sold through a nationwide network of dealers.

Click HERE to read the entire News Release.

We have 1,913 Heartland Recreational Vehicles listed for sale on our website, both new and used.  To review them, go to:

Cindy Spencer  🙂

Top Fleetwood Dealers for 2010

Fleetwood RV

Fleetwood RV, Inc., manufacturer of Class A and Class C motor homes, recently announced it’s 2010 Model Year Top Dealer Award Recipients and I wanted to share them with you and give kuddos to those dealers for a job well done.  Now in order to get this award, dealers have to sell the most units by brand in a 12-month period.

So without further ado, the #1 Nationwide Overall Top Dealers are:

  • Lazydays RV SuperCenter in Seffner, Florida ~ Overall Motor Home Top Dealer (single location)
  • General RV in Wixom, Michigan ~ Overall Motor Home Top Dealer (multi-location)
  • El Monte RV in El Monte, California ~ Overall Rental Top Dealer

If you are in the market for a Fleetwood RV, we have several websites dedicated to that specific brand and models you can check out:

Cindy Spencer  🙂

Damon + Four Winds = Thor Motor Coach

Bill Fenech, president of Damon Motor Coach and Four Winds International, announced today (9/8/10), a strategic plan to consolidate the operations of Damon and Four Winds to form Thor Motor Coach.

Thor Motor Coach logo

Today, Damon and Four Winds combined are the No. 1 retail selling motorhome in the industry, Fenech said, referring to Statistical Surveys Inc., year-to-date through June  sales figures.  This consolidation is a natural progression of bringing these two companies together to form one company to maintain this market leading position, he stated in a news release.

Fenech went over the reasons they decided to combine the two and had these comments:

“The most motivating reason for this consolidation was to help our dealers and retail customers by building incredible brands supported by a strong name.  This new structure will help us to leverage the Thor name, which is known for its strength and stability, while allowing us to better focus on our value oriented individual brands.  Developing hot, innovative products through intense dealer and retail customer feedback is critical to our success and will continue to drive how we do business and will only improve with this increased focus.  Damon and Four Winds were always lean operations but this consolidation will help to make Thor Motor Coach even leaner, driving our costs down which we will pass on to our dealers and retail customers.  This is absolutely the best move to better serve our dealers and retail customers.  We are truly a great company to work with.  We always put our dealers and customers before ourselves.  I personally believe our customer service and parts are among the best in the industry.  With the accumulated efforts of our excellent employees from both divisions, I’m sure we will provide the best products and services to our loyal dealers and retail customers.  We have made fantastic strides in our quality, and I feel our quality ranks up there with higher priced products.  This an exciting time for all of us; especially our dealers.”

Product development and sales will be structured for maximum product and dealer focus by dividing up the Thor Motor Coach brands into three separate sales and product development groups:  Gasoline Class A Motor Homes, Class C’s and Diesel Pushers.

Dana Simon, a 20-year veteran of Four Winds, will be the vice president and general manager of the gas Class A and Class C brands which include Hurricane, Windsport, Daybreak, Challenger, Four Winds and Chateau.  Matt Thompson, a seven-year veteran of Damon, will be the vice president and general manager of the diesel brands which include the Serrano, Avanti, Astoria and Tuscany.

Cindy Spencer  🙂