May 26, 2011 is the first time I wrote a blog article to let you know that you need to have a “mobile enabled” website design. A good number of our customers opted to get ahead of the curve, and had my website design team setup a mobile friendly website for their dealerships. Those folks are now in good shape for the looming April 21, 2015 deadline Google has set as the day they are going to use “mobile-friendliness” as a ranking signal in their ever changing algorithm. Per Google, “This change will have a significant impact in our search results.” If you don’t have a mobile-friendly website, this is bad news for you.
-> 1 in 5 people in the world own a smart phone.
-> 74% of smart phone users use their phone to help with shopping.
When we first started setting up mobile friendly websites, we created what we called a “Basic Mobile Site”, which was a trimmed down version of a dealers website that only had the most important information visitors wanted to see. As technology has evolved, so has my design team, and the way we setup websites for mobile viewing. I believe we are the only website design team creating Responsive Mobile Website Designs for dealers in the RV & Trailer Industries.
Many people are confused by the differences between a Basic Mobile Site and a Responsive Mobile Design, so I’d like to help clear that up for you. First a visual:
Some tell-tale signs to help you spot the difference when viewed on your smart phone:
- If there is a link for “View Full Site”, “View Normal Website”, “Non-Mobile Version”, etc., you’re looking at a Basic Mobile Site.
- If the design is very basic, and looks like all the other dealer mobile sites your website provider built, you’re looking at a Basic Mobile Site.
- If you open the website on your desktop computer, shrink the screen down to the width of your smart phone, and you have to scroll left to right to see all of the page content, you’re looking at a Basic Mobile Site.
If you have a Basic Mobile Site, you’re probably ok for now… Google will most likely determine that to be a “mobile-friendly” website. You can use Google’s Testing tool to find out if your website is mobile friendly or not. But if you want to stay ahead of the curve, you’ll need a Responsive Mobile Website Design.
As I’ve been going through dealer website stats, I’ve found that on average 35%-50% of their visitors use a mobile device to access it. That’s up about 10%-15% from last year. You want to give mobile visitors the best experience possible, allow them to access all of the content on your website, and keep the “look” fairly consistent regardless of what device they are using to view it (desktop, tablet or smart phone). In my opinion, a responsive mobile website design is the way to go.
If you need help setting up a responsive mobile website or have questions, you can either post them here or email me directly – firstname.lastname@example.org.
Cindy Spencer 🙂
Cindy Spencer, an Account Manager at NetSource Media since 2000, works with clients across the US with RVUSA.com, TrailersUSA.com and RVCanada.com. Cindy and her in-house team of designers and programmers helps dealers with responsive website design, website & email hosting, inventory management & distribution, website maintenance, SEO, and much more. Connect with Cindy on Google+.