Taking Your Social Media Marketing to the Next Level

I know you probably get a ton of emails and calls from “social media experts” trying to get you to buy their management services. You can typically weed them out pretty quickly by asking them to send you stats for other dealerships in your specific industry that shows the growth they’ve provided. Also, take a look at the social media pages they are managing to see if they are re-using the same posts on multiple clients. If they are, run.

The bottom line is that marketing on social media websites can be a very effective way to stay in touch with current customers, and reach potential customers that your other marketing efforts won’t effectively target.

Unlike some other marketing you may be doing, such as radio, TV, or even PPC, marketing on social media websites can produce really good results, at a fraction of the cost. I know, the proof is in the pudding, and I’ll show you the puddin’ in just a minute.

First, I’d like to give a shout out to my social media marketing team. They are stellar to work with, and continue to pour 110% of their heart into getting our customers the most bang for their buck on social.

The stats I’m going to share with you are from a dealership that was taking care of their own Facebook page, and felt like they were doing a good job with the time they had to dedicate to it. However, they were only able to post a few times each month, and those posts didn’t get many likes, comments, or shares.

They signed up for our social media management plan and my team got to work. Here’s the results from the first month that my team managed their Facebook page for them.

I’m really excited to see how we help them grow their brand, traffic to their website, and more in the coming months through our social media marketing efforts.

My team can help your dealership on social media as well.
CLICK HERE TO GET STARTED TODAY

Cindy Hendricks
Cindy Hendricks

As an Account Manager at NetSource Media since 2000, I work with dealerships across the US helping them with responsive website design, website & email hosting, inventory management & distribution, website maintenance, SEO, and much more. Message me if you have any questions, or post your comments below.

How to Get Your Inventory Listed on Facebook Marketplace

FBMarketplace_Banner

For those of you who don’t know, Facebook Marketplace gives Facebook users the ability to buy, sell and/or trade items with other people (or dealerships) in their area. Facebook users can use the Marketplace to browse through listings, search for specific items nearby, save items, save searches, and more.

The nice thing is that when an item is added that matches the filters they’ve used, they get a notification, so they can go check it out.

When a user finds an item they are interested in, there’s several buttons that display on the detail page for that item that make it super easy for them to send the seller a message, or give them a call. If the seller is a dealer, they can view the dealership info with a link to their website, hours, etc., share it, and more.

If the user sends a message, there’s several “canned” messages they can send with a single click including: Is this still available, Can I schedule a time to see this, How many people owned this previously, etc.

For dealers that sell USED units, Facebook Marketplace can be a game changer.

I know, I know… who has the time to post and manage your inventory on yet another place online. The great news is that you don’t have to. We have an automatic posting tool that will list your USED units on Facebook Marketplace for you. When a unit is removed from our system, it’s removed from Facebook Marketplace.

I have a dealer that has about 50 used RVs listed on Facebook Marketplace. Last month, this dealer received 115 leads from those listings. Two of the most asked questions were, “Is this still available?”, and “Can I see more photos?”. If the unit is in fact still available, the response to either of those questions should be, “Yes, it is and you can view more information and pictures for this unit on our website here – URL.”, making sure to include a link to the details page for that unit on your website.

An active RVUSA.com Dealer Plan is required to use the Facebook Markplace Posting Tool.
CLICK HERE TO SIGN-UP TODAY

Cindy Hendricks
Cindy Hendricks

As an Account Manager at NetSource Media since 2000, I work with dealerships across the US helping them with responsive website design, website & email hosting, inventory management & distribution, website maintenance, SEO, and much more. Message me if you have any questions, or place your comments below.

Office 365 – Your Office in the Cloud

office365logoHave you thought about Office 365 Business for your dealership?

If so, you are not alone.

As everyone in your team becomes more “mobile”, you need a flexible solution that can be customized per user, provides the tools and apps you need where ever you are at, and on the device you are using, gives each user a large business class email, etc.

Some of the key features available to you with Office 365 for Business are:

  • Always Up-To-Date -> When you have Office connected to the cloud, you always have the latest version.  This can include Outlook, Word, Excel, PowerPoint, OneNote, and/or Publisher.
  • Business Class Email -> Each user will get a 50GB mailbox with contacts, shared calendars, spam protection, and malware protection.
  • Access to Documents -> Each user will get up to 1TB of storage, which you can access from anywhere, and on any device.  Plus, your files are automatically backed up.
  • Mobile Access -> You can use your tablet or smart phone to access your documents and make changes to them.
  • Mix & Match Licenses -> Each user on your team will likely have specific needs, and with Office 365 you can mix & match the licenses to fit your organization.
  • Up to 5 -> Each user can use the Office desktop applications on up to 5 Windows PCs, or MACs, at work or home.

My team can help you decide which plans of Office 365 for Business will be the best solution for your team, and help you set it up.

We have our most popular plans online for you to review here: https://www.netsourcemedia.com/office-365

If you would like one of my team members to give you a call to discuss your specific needs, fill out this form:

Cindy Spencer  🙂

Cindy SpencerCindy Spencer, an Account Manager at NetSource Media since 2000, works with clients across the US with RVUSA.com, TrailersUSA.com and RVCanada.com. Cindy and her in-house team of designers and programmers helps dealers with responsive website design, website & email hosting, inventory management & distribution, website maintenance, SEO, and much more. Connect with Cindy on Google+.

What is Google Webmaster Tools aka Search Console?

Google Search Console LogoGoogle has had Webmaster Tools up and running for almost a decade. Over the course of the last 12 months, they researched who their users were, their roles, goals, etc.  They found out that it’s not just “webmasters” using Webmaster Tools, but all kinds of people, from programmers and designers, to small business owners and hobbyists. With that in mind, Google renamed Webmaster Tools to Search Console in May 2015, to make sure they included everyone that cares about search.

Search Console Q & A:

Q:  What is Search Console?

A:  Search Console helps you monitor and maintain your website’s presence in Google Search results.  You don’t have to sign-up for Search Console in order for your website to be included in search results on Google, but doing so can help you understand how Google views your website and optimize its performance.

Q:  How much does Search Console cost?

A:  It’s a free service offered by Google.

Q:  What does Search Console do for me / my website?

A:  There’s many ways Search Console can be beneficial to you, and your website including:

  1. Make sure Google can access your content
  2. Submit new content or remove content you don’t want to show
  3. Create and monitor content engagement
  4. Monitor and resolve malware or spam issues
  5. Take a look at how Google, and the rest of the world sees your website
  6. Find out what queries cause your website to display in search results
  7. Find out what websites are linking to your website
  8. Find out how your website is performing for mobile search users

Q:  Should I use Search Console?

A:  If you have a website, then Yes, you should use it.  For business owners, if you have someone else take care of this for you, it’s recommended that you are aware of Search Console, and the basics of this tool.  For those that work on websites, from developers to SEO specialists, you will find this tool very helpful at varying degrees as it applies to the work you perform.

Q:  How often should I check my Search Console?

A:  Once your website is verified in Search Console, you will receive notification that your data is available.  The Search Console system will send you an email if any unusual event happens with your website, so there’s no need for you to check it daily.  It’s recommended that you check the Search Console Dashboard monthly, which gives you a quick visual on the health of your website.

Cindy Spencer  🙂

Cindy SpencerCindy Spencer, an Account Manager at NetSource Media since 2000, works with clients across the US with RVUSA.com, TrailersUSA.com and RVCanada.com. Cindy and her in-house team of designers and programmers helps dealers with responsive website design, website & email hosting, inventory management & distribution, website maintenance, SEO, and much more. Connect with Cindy on Google+.

Local Listings for your Business – What, Why & How

As a kid, I loved looking up phone numbers in the Yellow Pages for my parents.  A business had to have a listing in the local phone book back then to get found by consumers like us.

Now, I can’t remember the last time I pulled out an actual phone book to search for a local business.  Can you?

As phone books were phased out, the Yellow Pages and many more companies created online local listing websites, and mapping apps to keep up with the mobile, smart phone consumers.

So before, when I had maybe 2-3 different phone books, the information was easy enough to keep updated and consistent.  Now there’s a ton of local listing websites, and mapping apps out there with no single source for all of this data, which makes it really easy for your business information to get entered incorrectly, have multiple listings, etc.

What are local listings?
Google+ Local, Yelp, Bing Places, Yellow Pages, and Yahoo! Local are some of the local listing websites you might recognize.  Hopefully, each of the local listing websites has a “profile” in their system for your business. The information you can display in your profile varies somewhat from site to site, but typically it contains business name, address, and phone number.

43% of US business listings had an incorrect or missing address

The owner of the business, once verified, can “claim” the listing, update the information they have online for you if needed, and add details about your business that they are missing.  The verification process is different from site to site, so you’ll need to follow the instructions on each one to ensure you complete their process to claim the business listing as your own.

Why do you need local listings?
The purpose of creating local listings is to make your business visible on the internet with accurate and consistent information, and to increase your ranking in local searches.

According to Moz, the #1 negative local ranking factor is a “listing detected at false business location”.

Mismatched NAP (name, address, and phone number) is the 3rd biggest negative ranking factor.  It’s pretty clear that inaccurate local listing data will kill your local SEO, which is fairly vital to your business’ online success.

How do you setup and/or update your local listings?
It’s not easy, but I have a few options for you to consider:

  1. If you have nothing else to do for the next 3-6 months… Manually locate and update each local listing for your business.  You can start this process by just typing in your company name, city and state into a search engine.  Sift through the results that produces, go to each local listing website, and claim/verify/update your profile with them individually.
  2. If you have about 6-10 hours of uninterrupted time you can dedicate… Sign up with a reputable local listing service.  Typically, you can enter /manage your company information in their system, and they will handle updating it to the local listing websites for you.
  3. Hire someone to take care of it for you.  If a service is recommended to you from another business that is using it, search for their company name, city and state in a search engine to see how their local listings rank and look.

If going with #2 or #3, you’ll want to use a service that allows you to make the most use of your local listings, which should be much more than just name, address, and phone number… videos, photo galleries, payments accepted, hours of operation, social media links, website address, etc., AND helps you get rid of the duplicate local listings for your business.

Keep in mind, when you use a service to claim / verify / update your local listings, if you decide to cancel that service, you might need to start all over again with the local listings.

Local Listings Scan

Click HERE to run a free scan of your local listings.

Send me an email, cindy@rvusa.com, if you would like me to send you our Local Listings Plan information.

Cindy Spencer  🙂

Cindy SpencerCindy Spencer, an Account Manager at NetSource Media since 2000, works with clients across the US with RVUSA.com, TrailersUSA.com and RVCanada.com. Cindy and her in-house team of designers and programmers helps dealers with responsive website design, website & email hosting, inventory management & distribution, website maintenance, SEO, and much more. Connect with Cindy on Google+.

 

 

Responsive Mobile Website Design

May 26, 2011 is the first time I wrote a blog article to let you know that you need to have a “mobile enabled” website design.  A good number of our customers opted to get ahead of the curve, and had my website design team setup a mobile friendly website for their dealerships. Those folks are now in good shape for the looming April 21, 2015 deadline Google has set as the day they are going to use “mobile-friendliness” as a ranking signal in their ever changing algorithm.  Per Google, “This change will have a significant impact in our search results.”  If you don’t have a mobile-friendly website, this is bad news for you.

-> 1 in 5 people in the world own a smart phone.
-> 74% of smart phone users use their phone to help with shopping.

When we first started setting up mobile friendly websites, we created what we called a “Basic Mobile Site”, which was a trimmed down version of a dealers website that only had the most important information visitors wanted to see.  As technology has evolved, so has my design team, and the way we setup websites for mobile viewing.  I believe we are the only website design team creating Responsive Mobile Website Designs for dealers in the RV & Trailer Industries.

Many people are confused by the differences between a Basic Mobile Site and a Responsive Mobile Design, so I’d like to help clear that up for you.  First a visual:

Basic Mobile & Responsive Mobile Examples

Some tell-tale signs to help you spot the difference when viewed on your smart phone:

  • If there is a link for “View Full Site”, “View Normal Website”, “Non-Mobile Version”, etc., you’re looking at a Basic Mobile Site.
  • If the design is very basic, and looks like all the other dealer mobile sites your website provider built, you’re looking at a Basic Mobile Site.
  • If you open the website on your desktop computer, shrink the screen down to the width of your smart phone, and you have to scroll left to right to see all of the page content, you’re looking at a Basic Mobile Site.

If you have a Basic Mobile Site, you’re probably ok for now… Google will most likely determine that to be a “mobile-friendly” website.  You can use Google’s Testing tool to find out if your website is mobile friendly or not.  But if you want to stay ahead of the curve, you’ll need a Responsive Mobile Website Design.

As I’ve been going through dealer website stats, I’ve found that on average 35%-50% of their visitors use a mobile device to access it.  That’s up about 10%-15% from last year.  You want to give mobile visitors the best experience possible, allow them to access all of the content on your website, and keep the “look” fairly consistent regardless of what device they are using to view it (desktop, tablet or smart phone).  In my opinion, a responsive mobile website design is the way to go.

If you need help setting up a responsive mobile website or have questions, you can either post them here or email me directly – cindy@netsourcemedia.com.

Cindy Spencer  🙂

Cindy SpencerCindy Spencer, an Account Manager at NetSource Media since 2000, works with clients across the US with RVUSA.com, TrailersUSA.com and RVCanada.com. Cindy and her in-house team of designers and programmers helps dealers with responsive website design, website & email hosting, inventory management & distribution, website maintenance, SEO, and much more. Connect with Cindy on Google+.

eBay Classifieds – Helping You Sell Locally

What is eBay Classifieds?

eBay Classifieds

eBay Classifieds by it’s own definition is a free, local classifieds website that provides a clean and easy-to-use marketplace for you to post free ads.  You can post pets, motors, houses, jobs, automobiles, RVs, services, etc.

eBayClassifieds.com started life as Kijiji, but was rebranded in 2009 to take advantage of the “eBay” brand and familiarity. Today they are pushing local buying and local selling, with a pretty nice looking website design and features:

  • All Local – when shopping, you’ll see ads from people in your area
  • Easy Shopping – it’s easy to shop using their list or gallery views and you can sort by most recent, lowest price or highest price
  • More Security – they have ad content filters in place to help keep out scammers, spam and inappropriate content
  • Available Mobile – their website is responsive mobile and they have an APP you can download for quick access to it
  • Alerts – you can get an email or text message when an item you are looking for is added to their website

How do I post an ad?

There’s 4 simple steps you’ll need to follow in order to create an ad on eBayClassifieds.com:

  1. Select a Category -> there’s 112 different categories for you to select from and they are sectioned out by: For Sale, Pets, Housing, Home & Garden, Cars & Vehicles, Electronics, Wanted, Community, Services and Jobs.
  2. Create Your Ad -> enter in the information for your ad, keep in mind the fields will change depending on the category you’ve selected.  The required fields are marked with an asterisk (*).  You can upload up to 8 photos with your ad that are a maximum of 4 MB each. If the item you are posting is something you are either giving away free or don’t want to post the price, make sure to mark it accordingly next to the price field. When you enter your zip, you may get a drop-down to the right that allows you to select the city, state to post your ad in.
  3. Preview & Submit -> you can review your ad on this page and if changes are needed, there is an “Edit” link to the right of the orange Post Your Ad button. If the ad looks good and the information is accurate, click the Post Your Ad button. Keep in mind, once your ad has been submitted, it may take a while for it to appear on the site. This delay gives them the time they need to put it through their content filters.

Additional Features to Check Out

I found a couple of additional features that I think are fairly cool for you to take a look at and they are in the “My Profile” section of your eBayClassifieds.com account:

  • Link your social network pages to your eBayClasssifieds.com account. This includes Facebook, Twitter and LinkedIn. This allows you to easily auto-share ads as you post them to eBayClassifieds.com on your social network sites.
  • Claim your eBayClassifieds.com personal area / URL by choosing your “nickname”. For a business, make sure you use your business name.  For example, if my company name is ABC RV, I would add ABCRV as my nickname and then I can direct people to my ads or setup a link to all of my listings on that marketplace by giving them this URL:  ebayclassifieds.com/user/ABCRV.

Tip:  When posting ads to any website, you’ll want to review the Terms of Use.

Are you a dealer that would like an easy way to post ads to eBayClassifieds.com? Fill out this form and I’ll send you the information about our Posting Tool:

Cindy Spencer  🙂

Cindy SpencerCindy Spencer, an Account Manager at NetSource Media since 2000, works with clients across the US with RVUSA.com, TrailersUSA.com and RVCanada.com. Cindy and her in-house team of designers and programmers helps dealers with website design & hosting, inventory management & distribution, website maintenance & SEO and much more. Connect with Cindy on Google+.