Taking Your Social Media Marketing to the Next Level

I know you probably get a ton of emails and calls from “social media experts” trying to get you to buy their management services. You can typically weed them out pretty quickly by asking them to send you stats for other dealerships in your specific industry that shows the growth they’ve provided. Also, take a look at the social media pages they are managing to see if they are re-using the same posts on multiple clients. If they are, run.

The bottom line is that marketing on social media websites can be a very effective way to stay in touch with current customers, and reach potential customers that your other marketing efforts won’t effectively target.

Unlike some other marketing you may be doing, such as radio, TV, or even PPC, marketing on social media websites can produce really good results, at a fraction of the cost. I know, the proof is in the pudding, and I’ll show you the puddin’ in just a minute.

First, I’d like to give a shout out to my social media marketing team. They are stellar to work with, and continue to pour 110% of their heart into getting our customers the most bang for their buck on social.

The stats I’m going to share with you are from a dealership that was taking care of their own Facebook page, and felt like they were doing a good job with the time they had to dedicate to it. However, they were only able to post a few times each month, and those posts didn’t get many likes, comments, or shares.

They signed up for our social media management plan and my team got to work. Here’s the results from the first month that my team managed their Facebook page for them.

I’m really excited to see how we help them grow their brand, traffic to their website, and more in the coming months through our social media marketing efforts.

My team can help your dealership on social media as well.
CLICK HERE TO GET STARTED TODAY

Cindy Hendricks
Cindy Hendricks

As an Account Manager at NetSource Media since 2000, I work with dealerships across the US helping them with responsive website design, website & email hosting, inventory management & distribution, website maintenance, SEO, and much more. Message me if you have any questions, or post your comments below.

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How to Get Your Inventory Listed on Facebook Marketplace

FBMarketplace_Banner

For those of you who don’t know, Facebook Marketplace gives Facebook users the ability to buy, sell and/or trade items with other people (or dealerships) in their area. Facebook users can use the Marketplace to browse through listings, search for specific items nearby, save items, save searches, and more.

The nice thing is that when an item is added that matches the filters they’ve used, they get a notification, so they can go check it out.

When a user finds an item they are interested in, there’s several buttons that display on the detail page for that item that make it super easy for them to send the seller a message, or give them a call. If the seller is a dealer, they can view the dealership info with a link to their website, hours, etc., share it, and more.

If the user sends a message, there’s several “canned” messages they can send with a single click including: Is this still available, Can I schedule a time to see this, How many people owned this previously, etc.

For dealers that sell USED units, Facebook Marketplace can be a game changer.

I know, I know… who has the time to post and manage your inventory on yet another place online. The great news is that you don’t have to. We have an automatic posting tool that will list your USED units on Facebook Marketplace for you. When a unit is removed from our system, it’s removed from Facebook Marketplace.

I have a dealer that has about 50 used RVs listed on Facebook Marketplace. Last month, this dealer received 115 leads from those listings. Two of the most asked questions were, “Is this still available?”, and “Can I see more photos?”. If the unit is in fact still available, the response to either of those questions should be, “Yes, it is and you can view more information and pictures for this unit on our website here – URL.”, making sure to include a link to the details page for that unit on your website.

An active RVUSA.com Dealer Plan is required to use the Facebook Markplace Posting Tool.
CLICK HERE TO SIGN-UP TODAY

Cindy Hendricks
Cindy Hendricks

As an Account Manager at NetSource Media since 2000, I work with dealerships across the US helping them with responsive website design, website & email hosting, inventory management & distribution, website maintenance, SEO, and much more. Message me if you have any questions, or place your comments below.