I know you probably get a ton of emails and calls from “social media experts” trying to get you to buy their management services. You can typically weed them out pretty quickly by asking them to send you stats for other dealerships in your specific industry that shows the growth they’ve provided. Also, take a look at the social media pages they are managing to see if they are re-using the same posts on multiple clients. If they are, run.
The bottom line is that marketing on social media websites can be a very effective way to stay in touch with current customers, and reach potential customers that your other marketing efforts won’t effectively target.
Unlike some other marketing you may be doing, such as radio, TV, or even PPC, marketing on social media websites can produce really good results, at a fraction of the cost. I know, the proof is in the pudding, and I’ll show you the puddin’ in just a minute.
First, I’d like to give a shout out to my social media marketing team. They are stellar to work with, and continue to pour 110% of their heart into getting our customers the most bang for their buck on social.
The stats I’m going to share with you are from a dealership that was taking care of their own Facebook page, and felt like they were doing a good job with the time they had to dedicate to it. However, they were only able to post a few times each month, and those posts didn’t get many likes, comments, or shares.
They signed up for our social media management plan and my team got to work. Here’s the results from the first month that my team managed their Facebook page for them.
I’m really excited to see how we help them grow their brand, traffic to their website, and more in the coming months through our social media marketing efforts.
My team can help your dealership on social media as well.
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As an Account Manager at NetSource Media since 2000, I work with dealerships across the US helping them with responsive website design, website & email hosting, inventory management & distribution, website maintenance, SEO, and much more. Message me if you have any questions, or post your comments below.