What is Google Webmaster Tools aka Search Console?

Google Search Console LogoGoogle has had Webmaster Tools up and running for almost a decade. Over the course of the last 12 months, they researched who their users were, their roles, goals, etc.  They found out that it’s not just “webmasters” using Webmaster Tools, but all kinds of people, from programmers and designers, to small business owners and hobbyists. With that in mind, Google renamed Webmaster Tools to Search Console in May 2015, to make sure they included everyone that cares about search.

Search Console Q & A:

Q:  What is Search Console?

A:  Search Console helps you monitor and maintain your website’s presence in Google Search results.  You don’t have to sign-up for Search Console in order for your website to be included in search results on Google, but doing so can help you understand how Google views your website and optimize its performance.

Q:  How much does Search Console cost?

A:  It’s a free service offered by Google.

Q:  What does Search Console do for me / my website?

A:  There’s many ways Search Console can be beneficial to you, and your website including:

  1. Make sure Google can access your content
  2. Submit new content or remove content you don’t want to show
  3. Create and monitor content engagement
  4. Monitor and resolve malware or spam issues
  5. Take a look at how Google, and the rest of the world sees your website
  6. Find out what queries cause your website to display in search results
  7. Find out what websites are linking to your website
  8. Find out how your website is performing for mobile search users

Q:  Should I use Search Console?

A:  If you have a website, then Yes, you should use it.  For business owners, if you have someone else take care of this for you, it’s recommended that you are aware of Search Console, and the basics of this tool.  For those that work on websites, from developers to SEO specialists, you will find this tool very helpful at varying degrees as it applies to the work you perform.

Q:  How often should I check my Search Console?

A:  Once your website is verified in Search Console, you will receive notification that your data is available.  The Search Console system will send you an email if any unusual event happens with your website, so there’s no need for you to check it daily.  It’s recommended that you check the Search Console Dashboard monthly, which gives you a quick visual on the health of your website.

Cindy Spencer  🙂

Cindy SpencerCindy Spencer, an Account Manager at NetSource Media since 2000, works with clients across the US with RVUSA.com, TrailersUSA.com and RVCanada.com. Cindy and her in-house team of designers and programmers helps dealers with responsive website design, website & email hosting, inventory management & distribution, website maintenance, SEO, and much more. Connect with Cindy on Google+.